We chose a streetwear style to reflect Domino’s casual, youthful and accessible brand identity, while the relaxed, slouchy mannequin helped reinforce this informal and contemporary aesthetic. I used a simple construction approach for the hat and top, cutting out recognisable slogans, graphics and logos from the pizza boxes and piecing them together using hot glue. To complete the outfit, I incorporated an old pair of denim dungarees, which I customised with pizza-box-inspired stickers designed in Adobe Illustrator. These were arranged across the denim to create a patchwork effect, combining the recycled materials with the familiar visual language of the brand.